The “Machanents” brand presents cultural tourism in one of the oldest streets in Ejmiatsin. The street is also called “Pilgrim’s way” because it starts from the Mother See of Holy Ejmiatsin and expands to Khor Virab. The local people call the street “A Street of cherry-trees” and plant cherry-trees in front of their houses believing that it’ll bring them happiness.The description of the organization“Machanents Tourism and Art ” is a social organization, which has been operating since 2010. As a result of the work of social enterprises, two cultural houses have been opened that are the Art school and the Children’s Gallery.